Samad’s Fifth Generation

We are very proud to introduce the newest member of our team, Nicole Samad. Nicole will be working in our sales department and is looking forward to assisting her father, David Samad in servicing Samad clients around the country.

Having worked the past six years in hospitality management, we are sure Nicole will bring a fresh prospective and experience to Samad. Her ability to interact and network with people comes so naturally and makes her a perfect fit. She represents, together with her cousin Jennifer Samad (Malcolm’s daughter), the fifth generation of Samads in the rug industry.

Nicole’s role will be to develop and further client relations as well as sales and marketing. “I have such admiration for my father and uncles who have built such a strong name for themselves around the world over the past 32 years,” Nicole said. ”I look forward to adding my own individual creativity to the company and continue to grow the Samad brand”.

David Samad said “Nicole will be a tremendous addition to Samad and she looks forward to making her debut at The Rug Show at the Javitz Center this September”.


The Shibori Collection

We are delighted to introduce our stylish new Shibori Rug Collection this season. The inspiration for this dynamic line comes from the ancient Japanese dyeing technique of Shibori, best identified by its fluid assortment of soft blurry-edged shapes. These original designs are crafted with high-quality wool, which is dyed by hand to deep saturated indigo hues that evoke the ocean and feelings of tranquility.

Japanese Shirbori techniques can be dated back to the 8th century as a method for dying textiles and kimonos. In order to achieve the desired tie-dyed look, the material was first twisted, crumpled and folded in a number of different ways and then dyed in rich indigo blue hues. Areas of the cloth were bound with dye resistant materials that would preserve areas of white in contrast with the indigo. With infinite variations to explore, this process has inspired designers all over the world to create new patterns and explore the endless possibilities of Shibori.

Our Shibori Collection celebrates this captivating art form. Due to their unique patterns and rich blue color palette, these versatile carpets can easily be incorporated into a number of contemporary interiors or function as a standout piece within a room. Sporting an array of inviting indigo shades, these stylish designs will add a sense of elegance and serenity to a space. As with all things handmade, each rug varies slightly in tone and style, further adding to the unique personality indicative of the traditional Shibori textiles.


Spotlight on Sari Silk

Move over grey and taupe! Bright and bold colors are making a comeback in the world of design. At SAMAD, we are now offering a range of vibrant hand-knotted rugs made with recycled sari silk, an eco-friendly material that is sure to make a statement in your interior.

Eco-Friendly Rug Making

Sari silk is a fabric made in India from recycled hand-spun silk leftover from sari making process. Rather than throwing out the extra scraps of the beautiful unused silk, sari manufactures have started sending their production “waste” to co-ops who hand-spin the raw silk into new spools of colorful yarn. The fibers are spun into thick or thin strands of yarn, which ultimately determine the knot-count and overall look of the finished rug. As with all handmade crafts, the yarn possesses a dynamic uneven texture that only adds to its personality and appeal. Unlike temperamental man-made fibers such as viscous, sari silk is spun from silk worms, which produce a fiber unparalleled in softness and durability. Woven together with high-quality New Zealand wool, each sari silk carpet is a unique piece of art that will last for years to come.

The Seville Collection is inspired by the striking landscapes of Andalusia, Spain and its celebrated Moorish imagery and artwork. With Mediterranean blues and deep taupes embellished with vibrant fuchsias and turquoises, these colorful designs evoke the lively spirit of Seville. The intricate blending of long staple wools and sari silk provide a unique multi-textural quality and sheen to this dynamic collection.

A punch of color can add a youthful touch that will embolden a neutral interior, without compromising the elegance of the space.


The Transcendence Collections

Luxury, elegance, and innovation are the defining factors from which our new Transcendence Collections are born. Like any work of fine art, there is much thought and detailed craftsmanship that goes into the making of each Transcendence rug. When it comes to color, we have carefully selected a wide range of complimentary, nuanced shades that give these carpets a paint-like feel. Through Transcendence you will find dynamic palettes of rich golds, soft lilacs, deep blues, and stormy greys that reflect an array of moods and emotions.

The design inspiration behind this transitional collection combines a mixture of old and new styles and concepts. Adorned with decorative floral motifs, Transcendence rugs exhibit an artful blend of traditional design elements with a bold contemporary color palette. Furthermore, the rugs are made with ancient weaving and finishing techniques, which have been passed down from generation to generation. With thousands of hands involved in the making of each rug, there is a personality and charm found in these handmade creations that cannot be replicated by a machine.

These lustrous Transcendence designs are constructed in two high-end qualities: wool and hand-carved silk pile and 100% silk pile. The addition of hand-spun silk provides a beautiful sheen and texture to the carpet and a delightful luxurious feeling beneath your feet.

The Brilliance Blues design is the embodiment of sophistication with its classical floral motifs and rich shades of blue and taupe. Brilliance exudes refined grace and style that will embolden any interior.


10 Tranquil Winter Rugs

For lovers of snowflakes, bare branches and frozen lakes, we have selected 10 chilling rugs that will keep the magic of winter alive all year long. Contemporary design seeks to create spaces that offer tranquility, peace and refuge from the stresses of daily life. With a variety of hues ranging from white and ivory to cool grey and icy blue, these elegant designs will transform an ordinary interior into a serene winter wonderland.

Passionate, Blueprint from the Amour Reserve Wool and Silk Collection is hand knotted with hand carded wool and hand-spun silk. With an icy palette of blues and ivories, this transitional design gives the impression of a peaceful snowfall.

The fresh Bryant Park, White from the Manhattan Reserve Part Silk Collection is inspired by Ottoman design elements.

With its deep blue backdrop topped with elegant white silk motifs, Bliss, Midnight from the Paradise Wool and Silk Collection offers an undeniable elegance.

Prestige, Silver from the Transcendence Wool and Silk Collection is made with high levels of hand carved silk, that give an icy shimmer to this stark design.

Everest, Ice Blue from the Pinnacle Wool and Silk Collection.

Radiant, Silver from the Vogue Collection gets its inspiration from the dramatic landscapes of Kashmir, India with its glacial lakes and snow caped mountains.

Collette, Blue-Gold from the Tres Jolie Collection.

Argos, Ivory-Silver from the Ancient Wool and Silk Collection.

Offering an impression of snow capped trees, Woodlands, Silvery from the Modern Tibet 4 Collection transports you into a magically winter scene.

Fashionista, Platinum from the Avant Garde Reserve Wool and Silk Collection.


A Father-Daughter Business Trip

After some persuasion, I managed to convince my father to let me tag along on his bi-annual business trip to India and Nepal. Though I’d been to both countries in the past, I knew that this trip would be different. My father warned me that our visit was strictly business, which meant no quick stops at the Taj Mahal or the Ganges River and that our only shopping sprees would be rug related. We were booked for mid-July, in the heat of the scorching Indian summer, but the fear of sunstroke would not shake my excitement. Working at SAMAD for three years, I’d come to learn all about our rug collections (their different qualities and unique styles), but it was the rug making process that fascinated me most. Our documentary, The Colors of India, illuminates the painstaking detail and craftsmanship that goes into the making of each handmade rug and now I’d finally get the chance to see it first hand.

So we were off! Our itinerary was concise and efficient: 10 days, 9 flights, 6 cities/villages and 1 train ride.


We spent time visiting each of our manufacturers, selecting new designs, overseeing our latest shipments and of course, for my father, visiting old friends. From large urban operations with air-conditioned showrooms and in-house production centers to small facilities located in rural villages, I quickly became aware of the wide range of diversity within the world of rug making. What was most interesting about these visits was meeting the faces behind our collections. From fun and bubbly to elegant and reserved, I began to see the different personalities of our suppliers and how they clearly reflected in their creations, bringing new meaning to the rugs that surround me each day.


I was amazed by the creativity and inspiration gathered from around the globe. Influences from cathedral wall paintings, Turkish floor mosaics, Celtic knot work and the Manhattan skyline (to name but a few) have given rise to some of our most intricate and eye catching designs. I was shown how ideas and sketches are brought to life with the help of design software used to build new patterns, customize existing ones and experiment with color and style. Incorporating factors such as pile height, silk level and knot size, the software is able to give a detailed projection of how the final product will look, which offers more room for creativity and minimizes error. It was fascinating to see technology and modern innovations being applied to this ancient craft that has been practiced for thousands of years.


Our rug makers took the time to introduce us to some amazing initiatives that are beneficial to both their local communities and the environment. One supplier described how he found himself with a storeroom filled with leftover yarn that had accumulated from old projects. Instead of wasting it, he decided to rework groups of likeminded colors into new yarn and use the recycled wool to produce a line of eco-friendly rugs, now known as our Horizon Collection. In Nepal, we learned about DreamWeavers, an inspiring program started by one of our manufacturers that aims to empower marginalized women by training them in the art of carpet weaving. They teach tangible weaving skills to those in need, while providing education for the children of weavers to break from the ongoing cycle of poverty.


Upon returning to the office our whole showroom suddenly felt different. Surrounded by rugs from all of our collections, it was as if the people I had met and the landscapes of India and Nepal had been brought back with me to New Jersey. Like my father and his father before him, I felt proud to be another knot in the fabric of this ever-changing industry.


The Animal Kingdom Collection


Roaring with confidence, our new Animal Kingdom Collection may just be Samad’s fiercest line yet. Depicting detailed scenes of animals in the wild, these show stopping designs are the perfect addition to liven up an interior.


The inspiration for the dynamic Wild Horses design came from a vivid photograph of wild horses. The challenge was figuring out how to convert the captivating image into a full-fledged rug, without compromising the authenticity of the captured moment. In order to render an accurate depiction, a drawing was made and painted with careful attention to recreating the specific color shades found in the photo. A knotting graph was then added to the painting to delineate a clear pattern for the weavers to follow. This process involved adapting each inch of the painting into a grid that incorporated the exact shading and color nuances necessary to reconstruct the scene. A group of master weavers, each with no less than 25 years of experience, where assigned the task of bringing the rug to life. With many skilled artisans involved in the creation of Wild Horses, the finished product is a true testament to the craftsmanship and ingenuity, taking place in the world of hand-knotted rugs today.

153263-animal-kingdom-wild-horses-8-0-x-10-1Wild Horses, Animal Kingdom Collection


Browse the complete collection here:


Rex Ray for Samad



Bursting with color and energy, we have some new additions to our eye-catching Rex Ray Collection that we would love to share with you. Each rug is crafted with the finest wools and hand-knotted in Jaipur India by master weavers. Inspired by fashion, pop culture and mid-century modernist style, Rex Ray’s captivating designs are simply “art for the floor.”

Take at look at our new Rex Ray Catalog to view the complete collection.


In 2009 Samad and the late artist Rex Ray collaborated to create an exclusive line of bold imaginative handmade rugs and silk scarves. During his lifetime Rex experimented with a number of creative mediums, generating a prolific body of artwork that is recognized for its innovative pop aesthetic. With a timeless design style, the art of Rex Ray continues to live on today through our vibrant Rex Ray Rug Collection.


View the Rex Ray silk scarf collection:


View the new Rex Ray catalog:


The Nirvana Collection


Introducing Nirvana, SAMAD’s very first machine made rug collection! Crafted on Wilton Looms in western Turkey, these transitional designs marry modern day technology with traditional handcraft and artistry.

As a new counterpart to our high-end selection, Nirvana offers a more affordable alternative that remains uncompromising in authenticity and style. Unlike inexpensive machine-made carpets produced from acrylic and polypropylene, the Nirvana Collection is a true product of nature, made from high quality wool and bamboo silk. Machines are used solely to tie the carpets together, with the rest of the process done by completely by hand. Each carpet is hand-washed and sheared, sharing the same meticulous finishing process as our handmade carpets to maintain the authenticity and artistry of the rugs.


Joy, Pewter

Why natural?

We cannot ignore the lasting impact that the materials we use have on creating a sophisticated product that does not leave behind a harmful carbon footprint. Going natural also insures the upmost quality and durability. Using natural materials allows the rugs to breath and to gather less dust than with synthetic fibers.


Paradise, Ivory


Elation, Charcoal


Paradise, Cream

Through reviving the 500-year tradition of Oushak carpet making, we are excited to present a new line of rugs that are beautiful, durable and affordable.


Blue is the New Black


From soft pale shades to deep indigos and rich azures, blue is back and making a splash in the world of décor. With a multitude of tones ranging from cool to warm, the color blue is beloved by designers for its versatility and calming nature. We have selected 12 blissful blue rugs in a variety of hues that illustrate the endless possibilities when it comes to decorating in blue.


 Light and airy hues of blue are known to calm the mind and brighten a room. In shades of pale aqua and powder blue, these rugs can be easily incorporated into any interior to create a space that is open and inviting.

1. Love Affair, Turquoise 2. Duke, Sky Blue 3. Aragon, Blue 4. Thrill, Blue-Grey



Neither too dark nor too light, these dynamic rugs can be paired with a variety of color palettes and room settings. Reflecting tones from sky to sea, these shades are reminiscent of the beautiful blues found in nature.

5. Odyssey, Blues 6. Catadage, Sky Blue 7. Brilliance, Blues 8. Napoli, Blues



From deep cobalt to rich midnight, there is something undeniably luxurious about these dramatic rugs. The dark blue tones provide an aura of mystery and refinement, fitting for bold and sophisticated spaces.

9. Bryant Park, Azure 10. Hip, Midnight 11. Adorable, Blue 12. Bliss, Midnight